Email Revenue and Deliverability Calculator

How to Calculate Email Marketing Revenue and ROI

Email marketing is still one of the most effective ways to drive sales, but how do you put some numbers around its financial impact? Knowing how much you stand to gain with your potential email marketing ROI (Return on Investment) is important to make smart investment decisions and optimize your email marketing strategy. To assist you, our Email Revenue Calculator is a simple but effective tool that demystifies email revenue and allows you to assess your campaign's value.

Key Metrics Explained

To accurately calculate email revenue, you need to know the key elements of the marketing funnel:

• Emails Sent: The total applicable group of subscribers that you are sending the campaign to.
• Open Rate (%): The percentage of people that open your email. This is the first and most important touchpoint with your subscribers. With it comes the need for a strong subject line in order to achieve a high open rate.
• Click-Through Rate (CTR) (%): Of the people who opened your email, what percentage clicked on a link? This represents how good your content is and how impactful your CTA overall message was.
• Conversion Rate (%): Of the people who clicked a link, what percentage carried out the intended action (e.g., made a purchase, completed a form, etc.) - and this essentially is what determines how well your email performed overall.
• Average Order Value (AOV): the average dollar amount that a customer spends per order. You can also swap it for a Customer Lifetime Value (LTV) to give a large scale view of ROI.

Using the Calculator to Make Better Decisions

This calculator is equipped to do far more than simply calculate a final number; it’s meant to help you strategize. As you input value and adjust on the fly, you’ll be able to see the immediate potential of small improvements for example:

• Look at how a 2% increase in your open rate (possibly a well-written subject line) can increase your revenue significantly.
• Realized how impactful a 1% improvement in your website conversion can affect your bottom line.
• Have a reason to improve your investment in email marketing to forecast your potential return..

Use this free email revenue and deliverability calculator to establish clear goals for your email initiatives, track your success, and show the outstanding return on investment that results when you have a clear and well-planned email marketing program.